Stop pushing your message out and start pulling your customers in


Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.


Brian Halligan
(Cambridge, MA; hubspot.com/bhalligan) is co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small businesses leverage the Internet to "get found" by qualified prospects and convert more of them into leads and customers. His blog, blog.hubspot.com, ranks as one of the world's top 100 marketing blogs, according to AdAge Magazine. Previously, Brian worked as a venture partner at Longworth Venture Capital and held senior sales and marketing roles at Groove Networks (acquired by Microsoft) and Parametric Technology Corporation. Holding an MBA from the MIT Sloan School of Management, Brian is a frequent lecturer at MIT and Harvard Business School on the science of selling and marketing. He also frequently speaks at conferences, such as the New Marketing Summit, Search Engine Strategies, and the Inbound Marketing Summit.


Dharmesh Shah
(Cambridge, MA) is co-founder and Chief Software Architect of HubSpot. He authors OnStartups.com, a top-ranking startup blog with over 10,000 subscribers and 40,000 members in its online community. He is an active member of the Boston area entrepreneurial community and a frequent speaker on the topic of startups and internet marketing. Dharmesh has a B.S. in Computer Science from UAB and an M.S. in the Management of Technology from MIT.

 

 

 

 

 
Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Brian Halligan, Dharmesh Shah, David Meerman Scott (Foreword by)
ISBN: 978-0-470-49931-3
Hardcover   •   256 pages
October 2009  •   US $24.95

 

 

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